Category: CRO- Post

Eye-tracking is used in a variety of research to help researchers understand which elements of a webpage or an advertisement draw people’s attention.

Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified.

Usability testing refers to evaluating a product or service by testing it with representative users.

It is important to convince your potential users to sign up for the website. And thus, a proper approach is required that can…

E-Commerce Conversion Rate Optimization (CRO) is the process of improving your e-commerce conversion rate by making small, incremental improvements.

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions.

You use content experiments to show different course content to different groups of learners. Also known as “A/B tests” or “split tests”.

Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users.

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app.