What is PPC?
How Does It Work?
Pay-Per-Click advertising is one of the most powerful marketing channels available, to the businesses of every size.
Even, Google drives 95% of all paid search ad clicks on mobile. Among them, 52% of people, who click on PPC ads call the advertiser anyway.
According to Social Media Today, more than 7 million advertisers spend a lot of $10.01 billion for pay per clicks ads in 2017 alone.
So, Get More Traffic, More Leads, & More Sales at Dbug Lab Digital Limited Company.
As the best company in Chandigarh, Dbug Lab has the knowledge & experience in providing you pay-per-click campaigns. We provide you perfect PPC campaign for your business & also return on investment (ROI) which is extremely high as compared to other forms of online advertising.
What is PPC?
So, Pay-Per-Click (PPC) is a paid model of advertising where an advertiser pays the platform. With pay-per-click advertising, you can quickly increase online visibility & target your ideal prospectus.
Moreover, you only pay when someone clicks on your ad, which helps you get an impressive return on investment (ROI).
While PPC is often used exclusively to describe search engine advertising platforms such as Google AdWords, the business model is used by a variety of advertisers. Social media sites, such as YouTube, Facebook, Pinterest & LinkedIn, also use the pay-per-click model.
Explore Various Types of
PPC Ads?
While SEO strategy works on raising your website ranking organically but pay-per-click boosts your brand awareness & sales in the fast turnaround time. After choosing this excellent method of online advertising, you will notice a huge difference in getting more calls from customers, an increase in customers, & more visits to your site. Undoubtedly, if you consider PPC ads in long run then you can stay ahead of your competitors.
The main attribute of PPC ads is that it allows the right customers at the right time to visit your website. So, consider the value of powerful PPC ads at Dbug Lab Digital Marketing Company & get the desired sales.
Now, the next step is to understand the different types of PPC ads that can shine your brand online & direct the right audience to your website. Our PPC experts assist you 24*7 to determine the right PPC ads for giving you a satisfactory sales funnel.
Now, discover the various types of PPC ads:
Search
Ads
This is the most common type of advertising that most advertisers start off using when experimenting with PPC advertising.
Display
Ads
Display advertising is another form of advertising where you advertise your brand to people while they are browsing the internet.
Paid Social
Ads
Paid social ads are advertised on various social media platforms like Facebook, Instagram, Twitter, Quora, & LinkedIn, etc.
Remarketing
Ads
Remarketing ads are one of the profitable PPC campaigns as it shows ads to people who have visited your site previously.
Shopping
Ads
Shopping ads have a higher conversion as compared to a search campaign. Where an ad is shown on a search engine containing the images & description of the product.
Video
Ads
85% of businesses use video ads as video adwords are much cheaper & also face lesser competition.
Gmail Sponsored Ads
These advertisements allow the businesses to show their ads on GThese advertisements allow the businesses to show their ads on Gmail & considered one of the excellent ways to increase brand awareness.
Local Services
Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads.
Amazon Advertising
Advertisement on Amazon offers a higher conversion, quality, & brand-safe environment that all advertisers want to promote & increase the sales of their product.
How PPC Marketing Gives Profitable
Shape to Your Business?
PPC marketing or add campaigns are an irresistible option for businesses that are looking for quick results in brand awareness & increasing sales funnel. Contrasting it with other traditional marketing ads, PPC ads can be turned on & off with the click of a mouse & results are measurable & trackable.
Consider, the key advantage of PPC ads that it allows you to tweak & change your PPC strategy to target the right audience. It means that with the quick experimentation of PPC ads, you can measure results & continue them otherwise change them. Moreover, pay-per-click advertising is an incredibly powerful digital marketing strategy to increase your conversions & maximize your ROI.
Last but not the least, it offers additional traffic to be sent to your website, expanding your online visibility & helping establish your company as a leader in that industry.
Here are the top benefits of investing in PPC advertising services: